Rubin is MagyarBrands winner!
The project of MagyarBrands rewards the most successful Hungarian brands since 2010.
The selection process is greatly complex: the brand's financial data, the consumers' and marketing experts' judgment are all taken into consideration. These results are quantified and completed by an independent professional committee's decision. There are three categories: Excellent Consumer Brand, Excellent Business Brand and Excellent Innovative Brand.
Rubin is an EXCELLENT BRAND and one of the TOP INNOVATIVE HUNGARIAN BRANDS based on the Professional Committee's decision.
Brands can apply for the program, but data bases and actual online research results also have an essential role in collecting the brands to examine, just like nominations by the members of the Professional Comittee. If the applied or suggested brands can fulfill tha basic requirements, the committee will evaluate them.
"We are especially proud of this award. It was a surprise for us as we did not apply for it. This means, our work made someone to notice the Rubin. Moreover, we are awarded together with other well-known Hungarian brands like Béres, Chocome, Cserpes, Ilcsi or Nosalty." - Mónika Szokol, marketing manager of Rubin